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We worked with a futuristic content agency called Shape on a program for one of the world's top footwear brands on a new product launch leveraging augmented reality.
The team at Shape is next-level creative but they needed a strong partner to build social distribution of their campaign. They needed to drive the right, pre-qualified traffic to a mini site to optimize impact and conversion.
We did deep analysis of audiences on Snapchat, Instagram and TikTok to create a large and hyper-targeted audience. This audience projected to be very influential within its own networks and we used it to amplify the exposure of the campaign.
The campaign was a huge success for the product launch as well as the mini-site. The targeted audience creative saw an impressive boost in impressions and the augmented reality views sparked meaningful User Generated Content.
Working with Shape was a new challenge as we were involved in the distribution and amplification of their existing product launch campaign. We worked cohesively with the Shape team to perform a target audience deep dive and develop a campaign that exceeded expectations and created buzz, driving meaningful impressions and organic conversations.
